Decoding Zohran Mamdani's Sartorial Choice: What His Suit Tells Us Regarding Modern Manhood and a Shifting Culture.
Coming of age in London during the noughties, I was constantly immersed in a world of suits. They adorned businessmen hurrying through the financial district. You could spot them on dads in Hyde Park, playing with footballs in the evening light. Even school, a inexpensive grey suit was our required uniform. Traditionally, the suit has functioned as a costume of seriousness, projecting power and professionalism—traits I was told to aspire to to become a "man". However, until lately, my generation appeared to wear them less and less, and they had largely disappeared from my consciousness.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a closed ceremony wearing a sober black overcoat, pristine white shirt, and a notable silk tie. Riding high by an innovative campaign, he captivated the world's imagination like no other recent mayoral candidate. Yet whether he was celebrating in a hip-hop club or appearing at a film premiere, one thing remained largely unchanged: he was frequently in a suit. Relaxed in fit, contemporary with unstructured lines, yet conventional, his is a quintessentially middle-class millennial suit—that is, as common as it can be for a generation that rarely chooses to wear one.
"This garment is in this weird position," notes style commentator Derek Guy. "It's been dying a slow death since the end of the second world war," with the real dip coming in the 1990s alongside "the advent of business casual."
"Today it is only worn in the strictest locations: weddings, memorials, to some extent, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "fundamentally represents a custom that has long retreated from daily life." Numerous politicians "wear a suit to say: 'I am a politician, you can trust me. You should vote for me. I have legitimacy.'" Although the suit has historically conveyed this, today it performs authority in the hope of gaining public confidence. As Guy elaborates: "Because we are also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of performance, in that it performs masculinity, authority and even proximity to power.
This analysis stayed with me. On the infrequent times I need a suit—for a ceremony or black-tie event—I dust off the one I bought from a Japanese department store several years ago. When I first picked it up, it made me feel refined and expensive, but its tailored fit now feels passé. I imagine this feeling will be only too familiar for numerous people in the global community whose parents originate in other places, particularly global south countries.
Unsurprisingly, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through trends; a specific cut can thus define an era—and feel rapidly outdated. Consider the present: looser-fitting suits, echoing a famous cinematic Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a significant investment for something destined to be out of fashion within a few seasons. Yet the appeal, at least in some quarters, persists: in the past year, department stores report suit sales rising more than 20% as customers "shift from the suit being daily attire towards an appetite to invest in something special."
The Symbolism of a Accessible Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "Mamdani is very much a reflection of his background," says Guy. "In his thirties, he's neither poor nor exceptionally wealthy." Therefore, his moderately-priced suit will resonate with the group most likely to support him: people in their thirties and forties, university-educated earning middle-class incomes, often frustrated by the cost of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits plausibly don't contradict his stated policies—which include a capping rents, constructing affordable homes, and free public buses.
"You could never imagine Donald Trump wearing Suitsupply; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and grew up in that New York real-estate world. A status symbol fits seamlessly with that elite, just as attainable brands fit well with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a well-known leader's "shocking" beige attire to other national figures and their notably impeccable, custom-fit sheen. Like a certain UK leader learned, the suit doesn't just dress the politician; it has the power to define them.
The Act of Normality and A Shield
Perhaps the point is what one scholar calls the "enactment of ordinariness", summoning the suit's historical role as a standard attire of political power. Mamdani's particular choice taps into a deliberate modesty, not too casual nor too flashy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, experts think Mamdani would be cognizant of the suit's historical and imperial legacy: "This attire isn't apolitical; scholars have long pointed out that its contemporary origins lie in military or colonial administration." It is also seen as a form of protective armor: "I think if you're from a minority background, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, perhaps especially to those who might question it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Indeed iconic figures once wore formal Western attire during their formative years. These days, certain world leaders have begun exchanging their typical military wear for a dark formal outfit, albeit one without the tie.
"In every seam and stitch of Mamdani's public persona, the tension between belonging and otherness is visible."
The suit Mamdani chooses is highly symbolic. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under pressure to conform to what many American voters look for as a marker of leadership," says one expert, while at the same time needing to walk a tightrope by "not looking like an elitist betraying his non-mainstream roots and values."
Yet there is an acute awareness of the double standards applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a younger leader, able to assume different identities to fit the situation, but it may also be part of his diverse background, where adapting between languages, customs and attire is typical," commentators note. "White males can go unremarked," but when women and ethnic minorities "seek to gain the authority that suits represent," they must meticulously navigate the codes associated with them.
In every seam of Mamdani's public persona, the tension between belonging and displacement, inclusion and exclusion, is evident. I know well the awkwardness of trying to conform to something not designed with me in mind, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in politics, image is not without meaning.